Research
Questions
worth testing.
Research at the intersection of technology, product, business and human behaviour.
Research philosophy
From ideas
to evidence.
How quickly does a product move from introduction to meaningful adoption?
What causes friction? Which organisational conditions accelerate adoption? How can businesses reduce the distance between technology being available and technology creating value?
These questions sit at the intersection of technology, product, business and human behaviour.
Featured research
Time to
Adoption
A framework for understanding the journey between product introduction and sustained user adoption.
The research explores adoption as a measurable journey rather than a single event. It looks at the organisational, product, user and execution factors that influence how quickly value becomes real.
View ResearchGateContinuing work
More questions.
More evidence.
Research is an ongoing practice. This space will evolve as papers are published, ideas mature and new questions emerge.